Established in 2002, “Salad” offers a range of feminine ready-to-wear, aims to create a style that is dynamic and true to oneself. The brand concept of this label follows the example of the western style healthy food – SALAD. Choose different ingredients to create a salad of your choice – like the way that customers mix and match their outfits to create their unique style.
Salad marked its expansion in the market by the opening of a stand-alone store in 2003. Thanks to its bold mixes together with energetic, playful and sexy design, the number of outlets of Salad has been increasing since then.
The décor of Salad store uses natural luxury as a theme to illustrate the unique, youthful and individualistic attitudes of the brand. Unfinished wood flooring and display units contrast with the metal display shelving to provide an illusion between the soft and tough. Showcasing an opulent side of Salad, each store also has a crystal chandelier to create a delicate and comfortable shopping environment. Even though lavishness and natural comfort does not usually match together, they both work miraculously well at balancing different spatial elements. This gives Salad uniqueness, as well as, illustrating the special fashionable attraction of the brand.