Establishedin 2002, “Salad” offers a range of feminine ready-to-wear, aims to create astyle that is dynamic and true to oneself. The brand concept of this label follows the example of the western style healthy food – SALAD. Choose different ingredients to create a salad ofyour choice – like the way that customers mix and match their outfits to create theirunique style.
Being the first ladiesprivate label of bauhaus retail group, Salad marked its expansion in the marketby the opening of a stand-alone store in 2003. Thanks to its bold mixestogether with energetic, playful and sexy design, the number of outlets ofSalad has been increasing since then. Nowadays the brand has around 30 storesin Hong Kong and is gaining international recognition with distribution inmainland, Taiwan, Singapore, Malaysia and Thailand etc.
The décor of Saladstore uses natural luxury as a theme to illustrate the unique, youthful and individualisticattitudes of the brand. Unfinished wood flooring and display units contrastwith the metal display shelving to provide an illusion between the soft andtough. Showcasing an opulent side of Salad, each store also has a crystalchandelier to create a delicate and comfortable shopping environment. Even though lavishness and natural comfortdoes not usually match together, they both work miraculously well at balancingdifferent spatial elements. This gives Salad uniqueness, as well as, illustratingthe special fashionable attraction of the brand.